• Double the size of the existing studio
• MIDS forays into auto, farm, and LMM (Last Mile Mobility) segments and hosts a pool of over 100 designers
Mahindra recently inaugurated its all-new Mahindra India Design Studio (MIDS) in Kandivali, Mumbai. The future-ready facility doubles the size of the existing studio, which was established back in 2015.
Initially intended to support the manufacturer’s auto and farm businesses, the enhanced studio forays into segments spanning auto, farm, and Last Mile Mobility (LMM). Hosting a talent pool of over 100 designers and dedicated sculptors, the Mahindra India Design Studio aims to bring in the synergy of its European facility, MADE (Mahindra Advanced Design Europe). This will be instrumental in shaping global, yet proudly Indian vehicles and experiences.
The Mahindra India Design Studio has a modelling plate that has a life-sized clay model, worked upon by a five-axis machine. Remarking on this occasion, Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra, said, “We are thrilled to inaugurate our future ready Mahindra India Design Studio, bringing world class design technologies and tools to create stunning design outcomes across our auto and farm businesses. The new studio will attract the best design talent from India and become a leading automotive design centre in India. The influence of MIDS on our products will be felt for many years to come.”
